Rivian and Ben & Jerry’s have teamed up to unveil the ice cream truck of the future, bringing electrified “scoop trucks” to fans across the USA. These new trucks, based on the Rivian Commercial Van, will combine the beloved treats of Ben & Jerry’s with the modern technology and environmentally friendly approach of Rivian.
The collaboration will kick off with a debut at South by Southwest in Austin, Texas, offering fans a chance to experience the new scoop trucks firsthand. Following this event, the trucks will hit the road, bringing delicious treats and good vibes to the Rivian community and events in Vermont.
With a range of 161 miles, the Rivian Commercial Vans will allow for more events, catering gigs, and ice cream distribution than ever before. This partnership between Rivian and Ben & Jerry’s emphasizes sustainability and reducing reliance on fossil fuels, aligning with both companies’ commitment to making a positive impact on the planet.
Both Rivian and Ben & Jerry’s are excited about this collaboration, with Brian Gase from Rivian emphasizing the fun and joy the project brings, while Sean Slattery from Ben & Jerry’s jokes about the challenge of making an ice cream company even “cooler.” This partnership highlights the innovative and creative ways in which companies can work together to make a difference for future generations.
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