On Monday, White House press secretary Karoline Leavitt initiated “influencer briefings,” targeting a new audience of social media and independent media personalities instead of traditional journalists. Leavitt emphasized the shift in media consumption and declared that “all journalists, outlets, and voices have a seat at the table,” reflecting the administration’s desire to engage with diverse media channels. However, the briefings quickly revealed a bias, predominantly showcasing individuals with ties to Donald Trump.
Among the 25 influencers involved, almost all expressed support for Trump, with some having direct associations to him, such as former aides and family connections. Critics, including White House deputy communications director Kaelan Door, argued that the administration was merely expanding access beyond legacy media, while others questioned the exclusivity of the invitees.
Notably, prominent figures such as Sean Spicer and influencers with substantial social media followings, like Lauren and Jack Posobiec, participated, often voicing praise for the administration. Several questions were framed to favor Trump, suggesting a controlled narrative during these sessions.
The reaction to these briefings has been mixed, with right-wing influencers divided over their participation. Some, like Jackson Gosnell, reported a lack of strict guidelines, while others criticized the briefings as inauthentic and counterproductive to their independent branding. Critics from the left condemned the briefings for their selective engagement, and discontent among some right-wing individuals indicates a broader dilemma about authenticity and allegiance within influencer spaces.
Overall, the initiative represents both a strategic shift in media outreach by the White House and the complexities of navigating contemporary media landscapes.
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