Press Article: Concerns Rise for Windsor-Based Snow Globe Company Amid Tariff Challenges
WINDSOR, Vt. (WCAX) – Liz Ross, a Windsor artist with a passion for creating unique snow globes for the past 25 years, is facing uncertainty regarding the future of her business, Cool Snow Globes. Ross has built a reputation for her creations, which often reflect the beauty of changing seasons, with her globes now available in 450 stores across the globe including notable institutions like the Frick, Guggenheim, and Whitney museums.
However, recent U.S. tariffs on imports from China have left Ross feeling a mix of fury and profound sadness. The tariffs, which have escalated dramatically—starting at 45% and recently reaching 145%—are creating financial strain on her company, which outsources production to China. The Trump administration’s recent reduction to a 30% tariff is a step forward, yet Ross warns it still poses a significant burden that could be passed on to consumers, potentially affecting sales. "I think what people just don’t seem to understand about this is the only people it punishes are the American consumers," she stated.
In an effort to mitigate the crisis, Ross is moving forward with shipping $50,000 worth of inventory that had been paused due to the tariff situation. While she once considered bringing production to the U.S., the costs would be three times higher, making such a transition unfeasible.
Ross remains hopeful but apprehensive about consumer demand in this challenging economic landscape. "Will consumers still be buying?" she questions, spotlighting the delicate balance between artistry and affordability in the ever-evolving market. As Cool Snow Globes navigates these turbulent waters, the cherished snow globe continues to symbolize a blend of nostalgia and artistry in uncertain times.
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