Vermont Federal Credit Union Honored with 2025 Best of the Best Award
South Burlington, VT – May 28, 2025 – Vermont Federal Credit Union has proudly received the esteemed 2025 Best of the Best award from MemberXP, a program under CU Solutions Group. This accolade recognizes credit unions that showcase extraordinary member service, assessed directly from member feedback. Vermont Federal Credit Union was particularly praised for its excellence in the Consumer Loan Process, emphasizing its commitment to making lending simple, transparent, and accessible to all Vermonters.
“This recognition holds immense significance as it highlights the care we invest in our lending experience,” stated Sarah Marshall, Vice President of Consumer Lending. “It exemplifies our dedication to offering a welcoming environment where members feel confident in their financial choices, whether interacting with us online or in-person.”
The Best of the Best award is bestowed upon credit unions that rank within the top 25% in critical service metrics. MemberXP analyzes insights from over 8.6 million credit union members, utilizing more than 2.6 million data points through tools like Net Promoter Score (NPS) and Member Effort Score (MES) to gauge satisfaction and service ease.
“Building member loyalty amid competition from traditional banks and Fintechs is increasingly challenging,” noted David Dean, COO of CU Solutions Group. "Yet, credit unions that actively engage with members and act on their feedback can drive meaningful improvements. This year’s recipients are prime examples of this approach.”
This award is a testament to Vermont Federal Credit Union’s mission of being a trusted partner on each member’s financial journey, ensuring that every member feels valued and empowered.
Vermont Federal Credit Union, a $1 billion-plus not-for-profit cooperative with over 55,000 members, has been serving Vermonters for more than 70 years, accessible to anyone living, working, or studying in Vermont.
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