Barre Town Fire Department Boosts Recruitment with Creative Facebook Campaign
BURLINGTON, Vt. – In a clever move to counteract staffing shortages, the Barre Town Fire Department is leveraging social media to attract new recruits. Currently facing a workforce that is only half its required strength, the on-call department has taken to Facebook with a lighthearted approach.
The initiative kicked off during a training session where the team tested a portable pond, leading to a humorous post about opening a "pool" in response to the recent heat wave. While the post was made in jest, it also aimed to inform the community about recruitment opportunities, emphasizing that potential volunteers need not feel intimidated about joining.
Lieutenant Josh Martineau highlighted that many people are willing to serve but often underestimate their eligibility or the variety of roles within the fire department. “There is a whole group of different people who can get involved,” he remarked.
The post, crafted with the assistance of artificial intelligence, garnered significantly more engagement than usual, combining humor with outreach. Chief Andy Lange noted the impact these efforts are having, with one of their newest recruits crediting Facebook as the source of their interest in joining the department.
This innovative approach reflects a growing trend among emergency services to utilize modern communication strategies, ensuring a broader reach within the community. As Barre Town Fire Department continues to engage and inform, they are optimistic about filling vacancies and fostering a diverse team ready to serve.
For more information on joining the Barre Town Fire Department, interested individuals can follow their Facebook page for updates and recruitment events.
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