Swiggy Expands Horizons with New Travel and Lifestyle Concierge App, Crew
Bengaluru, October 5, 2023 – Swiggy, the popular food delivery and quick commerce platform, has officially launched a travel and lifestyle concierge app called Crew on a pilot basis. This strategic move signals the company’s venture into a new domain beyond its established offerings in food delivery and professional services.
Available on the Google Play Store, Crew uniquely combines the expertise of human concierges with generative artificial intelligence (AI) to assist users in planning their travel experiences, departing from traditional itinerary suggestions. Despite the launch, a Swiggy spokesperson declined to provide further comment on the initiative.
This isn’t Swiggy’s first foray into personalized services; last year, ahead of its initial public offering (IPO), the company tested Rare Life, a premium concierge service. However, that project was eventually shelved after Swiggy opted not to expand it further.
In January, the company unveiled Pyng, a marketplace for professional services, reflecting a strategy that mirrors the "house of apps" approach adopted by Chinese giants like Alibaba and Meituan. This differs from the superapp strategy, which has yet to gain significant traction in India.
Currently, Swiggy operates multiple platforms, including its core app for food delivery, quick commerce through Instamart, and an events platform called Scenes. The recent launch of Crew adds to this expanding portfolio.
In addition to these developments, Swiggy is repositioning its services after suspending Genie, its peer-to-peer parcel delivery service. The company has also licensed its cloud kitchen brands to Kouzina, with intentions to fully transfer these enterprises subject to certain conditions.
On the stock market, Swiggy shares saw a 3.1% increase, closing at Rs 385.90 on the BSE, signaling positive investor sentiment amid its evolving business landscape.
————————————————————————
Note: The image is for illustrative purposes only and is not the original image associated with the presented article. Due to copyright reasons, we are unable to use the original images. However, you can still enjoy the accurate and up-to-date content and information provided.
————————————————————————
